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Magazine / King of Soho gin
Provenance

King of Soho gin

Balans started in Soho. So, this Soho inspired gin King of Soho has become quite a staple amongst our regulars.

Created by Alex Robson and Howard Raymond, sparked by an epiphany late one night over a classic Gin cocktail, the pair set about creating a high quality and beautifully designed spirit.

A celebration of the life and legacy of the original ‘King of Soho’, Howard’s father, Paul Raymond.

A challenger spirit, Raymond was famous for his risqué shows and for a while dominated the London entertainment scene; revolutionising the district of Soho.

The bold and colourful design of the bottles nods to both the past and the present of this vibrant and hedonistic district of London.

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