Balans began in Soho, on a little corner of Old Compton Street, over 33 years ago. Consequently, it’s pretty unsurprising that The King of Soho, a gin inspired by the history of Soho and all the people who made it such a legendary London spot, has become a popular choice among our Balans regulars.
Created by Alex Robson and Howard Raymond, this perfect London dry gin combines citrusy grapefruit with undertones of juniper, to create a balanced and totally unique taste. Ideal in a cocktail and also delicious alone and over ice, The King of Soho is easily the king of gin.
While the bold and colourful design of the bottles is a nod to the vibrant past, present and future of Soho, the drink itself was inspired by Howard Raymond’s father.
Paul Raymond was, back in the day, the real ‘King of Soho.’ Famous for his risqué shows, dominating the London entertainment scene and almost single-handedly revolutionising the district of Soho, it’s fair to say that he had quite the reputation.
As the city changes shape and waves of younger, fresher faces filter onto the scene, sometimes it’s nice to spend a moment remembering the way the city use to be and, take it from us, it’s even nice to do that sipping on a glass of something tasty.
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